Who We Are
A member company of the ChainUp Technology Group, Bedrock Trust Pte. Ltd. is an asset manager combining blockchain technology and cryptocurrency investment solutions with deep expertise in traditional asset allocation.
We value inclusion, diversity, sustainability and innovation in everything we do.
Bedrock Trust Pte. Ltd. is a CMS license holder regulated by MAS as a Licensed Fund Management Company (LFMC). In addition, we are an Exempt Financial Advisor under the Financial Advisors Act (FAA).

Bridging traditional and digital investment expertise

Developing new asset allocation solutions for investors

Enriching lives through digital finance innovation

What We Do

We are dedicated to assisting both institutional and HNW clients in getting exposure to the fast-evolving cryptocurrency arena while continuing our heritage in helping family clients carry out their wealth planning.
Crypto Asset
Management
Family Office
Services
Board Of Directors
Ong Chong Tee
Ong Chong Tee
Director
Mr. Ong Chong Tee has held various senior roles in the Monetary Authority of Singapore (MAS) over 35 years. He was most recently the Deputy Managing Director (Financial Supervision) before retiring from MAS in 2021. Mr. Ong is currently Chairman of the Accounting and Corporate Regulatory Authority and is also a member of GIC Risk Committee.
Jean-Marc Poullet
Jean-Marc Poullet
Director
Mr. Poullet is currently Chairman Asia at BURGESS. Previously, he was Senior Partner with McKinsey & Co and held various roles in the past 25 years including in corporate finance, M&A, and Private Equity.
David Tung Tai Wei
David Tung Tai Wei
Director
Mr. Tung currently serves as a non-executive director at A.P. Moller Capital, and an advisor to GL Capital and Grafine Partners. Previously, Mr. Tung was a Managing Director at The Carlyle Group for over 20 years and prior to that, he worked as a banker at Merrill Lynch for 5 years and Goldman Sachs for 10 years.
Bob Tan Beng Hai
Bob Tan Beng Hai
Director
Mr. Tan is Independent Non-executive Chairman of Jurong Engineering Ltd, SBS Transit Ltd, Ascott Business Trust Management Pte Ltd, Ascott Residence Trust Management Ltd, and Sentosa Development Corporation, and an independent director of Singapore Post Ltd and Sembcorp Marine Ltd. He is also a board member of Ong Teng Cheong Labour Leadership Institute, NTUC Club Management Council, the Securities Industry Council, and Corporate Governance Advisory Committee of the Monetary Authority of Singapore.
Sailor Zhong Geng Fa
Sailor Zhong Geng Fa
Director
With over 20 years of experience in the technology space, Mr. Zhong has previously held technology leadership roles in Baidu and China Mobile. His strong business acumen and astute ability to identify market trends have allowed him to successfully lead ChainUp with innovative new applications, robust technical infrastructure, and optimized utilization of digital assets.
Serena Choo Shu Hui
Serena Choo Shu Hui
Director
Ms. Choo was an Executive Director at Citi Private Bank, UBS Private Bank and Goldman Sachs. She has over 20 years of experience in financial services in various roles including private banking, institutional client sales, treasury internal audit, and external audit. She is a Fellow of the Institute of Chartered Accountants of England and Wales.
Management Team
Serena Choo Shu Hui
Serena Choo Shu Hui
Founder & CEO
Serena is the Founder and CEO of Bedrock. With over 20 years in financial services, Serena was an Executive Director in Citi Private Bank, UBS Private Bank and Banco Santander. Serena has also served institutional clients in HK and Singapore as part of Goldman Sachs Fixed Income Currency and Commodities division. She began her career in London in Ernst & Young before joining Goldman Sachs as an internal auditor. She is a Fellow of the Institute of Chartered Accountants of England and Wales.
John M. Lo
John M. Lo
Chief Strategy Officer
John is a seasoned investor having worked at Fidelity International Limited for some 26 years with a career spanning London, Hong Kong, and Singapore. John was a Senior Portfolio Manager responsible for managing institutional portfolios for clients which included sovereign wealth funds, pension funds and wealth managers. In his other role as Head of Equities - Singapore, John spearheaded Fidelity’s investment office in Singapore driving its growth to becoming an important global hub for the firm.
Kevin Er Ker Pin
Kevin Er Ker Pin
Chief Operating Officer
Kevin oversees all operational aspects of the business, including client servicing, enterprise risk, and compliance. Prior to Bedrock, Kevin was a client advisor at UBS and a corporate banker at OCBC Bank. Kevin has also worked at the Economic Development Board and the Monetary Authority of Singapore. Kevin has a post-graduate degree in Finance from Imperial College London and an undergraduate degree from University College London.
Kris Li Qiang
Kris Li Qiang
Senior Portfolio Manager
Kris looks after the firm’s blockchain/crypto investment with strategies ranging from lending and trading to mining. Previously, Kris was CEO of ChainUp WaaS Alliance, a blockchain-based custodian, and Top Value Finance, a specialist in blockchain asset management. Kris was originally a software engineer before he held various senior technology development roles, including in large Chinese internet companies such as iCarsclub/START. Kris has a Master’s degree in Management Science and Engineering from Renmin University of China and a bachelor’s degree in software engineering.
Alex Wang Faqiang
Alex Wang Faqiang
Head of Investor Relations
Alex has held various investor relations roles in the financial services industry. Prior to joining Bedrock, Alex was a Director at the Carlyle Group. He also worked at Bain Capital, Deutsche Bank and Campbell Lutyens where he was responsible for developing the respective firm’s client base in SE Asia and Greater China. Alex has an MBA from Georgetown University and a bachelor’s degree in engineering from Liaoning University of Technology.
Andrew McLauchlan
Andrew McLauchlan
Risk Management
(IT & Cybersecurity)
A seasoned IT and cybersecurity professional, Andrew looks after Bedrock’s IT, information, and cybersecurity risk management. He has over 40 years of experience in financial services and technology consulting with a focus on cybersecurity and digital transformation. Andrew co-founded Redcore Group, a cybersecurity start-up that became a market leader prior to its acquisition by Accenture. Post-acquisition, Andrew was Managing Director at Accenture Singapore, leading the firm’s Asia cybersecurity efforts. Andrew also has over 20 years in banking where he held various roles at Australia & New Zealand Banking Group.
Susan Teh Ning Su
Susan Teh Ning Su
Risk Management (Enterprise)
Susan is responsible for developing and embedding enterprise risk management in Bedrock. Susan has over 15 years of experience at GIC, Singapore’s sovereign wealth fund, where she was Senior Vice President for operational risk. Immediately prior to Bedrock, Susan established the enterprise risk management functions at a licensed digital assets exchange, and at a marketplace for carbon credits. She began her career as an auditor at PriceWaterhouseCoopers where her client portfolio included banks and financial services firms. Susan has an undergraduate degree in accountancy, and is a Chartered Financial Analyst (CFA) charter holder.
We have your long term
investment needs, asset
protection and expansion covered.
Bedrock Trust Pte Ltd
(65) 6980-2096
  • A Licensed Fund Management Company (LFMC) regulated by the Monetary Authority of Singapore
  • A Capital Markets Services (CMS) License holder under the Securities and Futures Act (SFA)
  • An Exempt Financial Advisor under the Financial Advisers Act
Disclaimers

The product offerings enclosed are only available to institutional and accredited investors. The Monetary Authority of Singapore has not reviewed this website.


The material herein is for information purposes only. It is not an offer (or solicitation of an offer) to buy or sell any financial instrument mentioned. Investments are subject to investment risks. Any estimation or forecast is made based on various sources and sophisticated models but Bedrock Trust Pte. Ltd. cannot assure the accuracy of such estimation or forecast. Bedrock Trust Pte. Ltd., or its respective affiliates, directors, officers, employees, agents or advisers, accepts no liability whatsoever for any incurred loss or damage.

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